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  • Whitman Publishing
  • 1-800-546-2995
  • 4001 Helton Drive, Building A
    Florence, Alabama 35630

About us

About Whitman Publishing Whitman Publishing is the leading producer of numismatic reference books, supplies, and products to display and store coins and paper money. Our high-quality books educate readers in the rich, colorful history of American and world coinage, paper currency, tokens, and medals, and teach how to build great collections. Archival-quality Whitman folders, albums, cases, and other holders assist in keeping collectibles safe and allow them to be shown off to friends and family. Whitman is also the home of H.E. Harris postage stamp collecting supplies, including: albums, supplements, kits, books, and more.

Our Products Whitman Publishing has been in the numismatic and philatelic publishing field for almost 90 years. Our flagship titles have been the “Bibles” of the hobby since 1942 (the Blue Book) and 1946 (the Red Book). Whitman’s coin boards, folders, and albums have organized and displayed hundreds of thousands of coin collections for generations. Today we continue this long tradition with new products and publications, and the same dedication to accuracy, quality, innovations, and solid research. We design our products to appeal to all collectors for their personal collections or to be given as gifts to all ages.

Our Customers Whitman Publishing strives to meet the needs of our customers. Our customers range from the new collector just entering the hobby to advanced collectors with years of experience. Our team has a mission to maintain life-long, valuable relationships with our customers to deliver value-added service with the highest level of quality.

Your Sheep Are All Counted: A Roadside Archaeology of South of the Border Billboards

$29.95
SKU:
0794849776

Your Sheep Are All Counted: A Roadside Archaeology of South of the Border Billboards

$29.95
SKU:
0794849776

Expected release date is 5th Jul 2022

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The highway billboard: a beacon promising food and fun to generations of road-weary families. For East Coast road-trippers, the most eye-catching and memorable of these advertisements belong to South of the Border and its mischievous mascot, Pedro. With clever puns, “Pedro-speak,” and a menagerie of animals and pop-culture references, South of the Border captures travelers’ imaginations and has them counting down the miles until they reach this roadside oasis.

In Your Sheep Are All Counted, P.J. Capelotti chronicles the growth of South of the Border from tiny beer stand to a destination in itself, complete with shopping, food, motels, games, fireworks, gambling, and more. Along the way, Capelotti dives into a rich archive of billboards past and present, exploring the landscape of advertisements that has helped make South of the Border an American legend.

Richard Ratay, author of Don’t Make Me Pull Over!, says, “P.J. Capelotti’s impressively researched book vividly captures the seven-decades-long (and still going!) experience in all its charming, disarming, and unapologetically idiosyncratic glory. Your Sheep Are All Counted is a rousing road trip back through time—serving up a fresh laugh, fond memory, or clever surprise around every bend.”

272 pages, hardcover, 11 x 8.5 inches, full color.